• An Introduction to Survey Research, Polling, and Data Analysis


    This book describes how surveys are conducted in such a way that they can be believed, explains how to read statistical reports and analyze data, and provides guidelines that are useful in evaluating polls. Using examples from contemporary large surveys and polls, as well as from the media, the authors stress the importance of understanding…

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  • How to Conduct Surveys: A Step-by-Step Guide


    The Fifth Edition of Arlene Fink’s best-selling How to Conduct Surveys guides readers through the process of developing their own rigorous surveys and evaluating the credibility of surveys created by others. Offering practical, step-by-step advice and written in the same clear and accessible style as her other works, author Arlene Fink centers her guidance on…

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  • Looking for Information: A Survey of Research on Information Seeking, Needs and Behavior (Library and Information Science)


    ‘Looking for Information: A Survey of Research on Information Seeking, Needs, and Behavior’ reviews more than 50 years of research on information seeking and related topics, and contains over 1,300 citations to relevant works. Now in its third edition, this book is the most comprehensive text on the topics of information seeking, information behavior and…

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  • Survey Methodology


    Praise for the First Edition : “The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process.” – Journal of the American Statistical Association “Overall, the high quality of the text material is matched by the quality of writing …” – Public Opinion…

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  • Social Media, Sociality, and Survey Research


    Provides the knowledge and tools needed for the future of survey research The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one…

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  • Web Survey Methodology (Research Methods for Social Scientists)


    Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are…

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  • The Practice of Survey Research: Theory and Applications


    Unique in its integration of theory and application, The Practice of Survey Research explains survey design, implementation, data analysis, and continuing data management, including how to effectively incorporate the latest technology (e.g., SurveyMonkey and Qualtrics). Data management and analysis are demonstrated and explained through statistical software including SPSS, SAS, and STATA. In addition to helping…

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